Using Motion Graphics Make Statistics Sexy Again

mo·tion [moh-shuhn] noun

1. the action or course of action of moving or of altering spot or position; movement.
2. energy of movement, as of a living physique.

graph·ics [graf-iks] noun

1. the art of drawing
2. the titles, credits, subtitles, announcements, and so forth., shown on the screen ahead of, or as aspect of, a film or tv system.

"There is no universally accepted definition for the term motion graphics. It frequently refers to the movement or animation of words, letters, shapes or artistic components, in some cases inside 3 dimensional space."

Statistics are boring. They are extremely highly effective tools, and are critical to back up most claims, but the truth remains; they place us to sleep. No matter how relevant and impactful they are, a list of numbers on a screen or a web page will not correctly convey a message.

As promoting pros who know how critical statistics are, our challenge is to present them in a way that engages people today without the need of lowering the impact of the information. We know that video has come to be the most effective tool to convey messages, primarily based on mobile technologies and world-wide-web development, video is the quickest and easiest way to attain target markets. How do we efficiently incorporate crucial but bland data into video? Motion graphics.

Statistics are the quickest way to prove a claim credible. Say I announce that the number of world wide web customers worldwide is exploding at an outstanding rate. Naturally this is a typically accepted fact, but with certain statistics not only can I prove and quantify that claim, but I can also boost the impact due to the staggering size of the numbers.

I know that in December of 1995 there had been 16 million worldwide web customers and in March of 2012 there have been 2.28 billion online customers. That is an enhance of far more than 14,000% in much less than 20 years. Additional than 30% of the world's population is now employing the world wide web. The numbers drive the point property for me.

Even so, if I was to convey all of this data to you through an write-up like this, or have a droning voice more than beat you more than the head with them in a video, the impact is lost, or at least lessened. Motion graphics enables the powerful use of statistics, in a branded and visually attractive video format that is simultaneously entertaining and informative.

The level of creativity with motion graphics is only restricted by the designers imagination. They alsocan be less complicated and significantly less high-priced to generate considering that motion graphics are laptop generated, and do not demand a reside video shoot. Typography, pictures, effects, 3-D animations, music, the list of components that can be incorporated into a motion graphics video is endless.

Our job is to take our customer's message, generate good quality content material and uncover an strong platform to show it, in order to convey that message to our customer's targets. By working with motion graphics in conjunction with video and net primarily based video promotions, we can take traditionally boring data that is complicated to engage buyers with and creatively inform our targets.

Mike Burke is Head of Business Growth at redcmedia.

http://www.redcmedia.com